I love doing Copy Makeovers. Really, I do. They get me giddy when I see all the possibilities of sculpting so-so copy into powerhouse works of art! That’s why I’ve added monthly Copy Makeovers to my Sterling Plus Mastermind Community at www.RedHotSterlingPlus.com.

Only MEMBERS are eligible for free Copy Makeovers like this one for Dr. Cindy Brown.

(We can’t guarantee when your Copy Makeover will happen but it surely WON’T happen unless you’re in the Sterling Plus Mastermind Community.)

Do you have friends who still don’t get what you do? Me too! Unless my friends are also entrepreneurs, they’re clueless about how we think! I still love them, but I NEED my entrepreneurial tribe!

We need to stick together. Visit my new Sterling Plus Mastermind group and see what I mean!

Man is my body SORE! Watch this video and find out why…

Details are at She Factor Copywriting Bootcamp

By the way, one of the inspirations to REALLY get in tip top shape is my husband wants me to dress up like Jean Grey from X-Men for Halloween.

This month I was able to once again be part of the faculty for my copywriting mentor, John Carlton. He held a Hot Seat Seminar in San Francisco with ‘civilians’ and other copywriters. As always, I came home with tons of notes for myself! (It’s kinda funny how watching other people’s hot seats can give you ideas about your own business…even MORE SO than when you’re on the actual hot seat!)

As usual, I was the only female on the faculty. Being ‘one of the guys’ while keeping my female perspective was incredibly empowering. I got the privilege of reinforcing exactly WHY *The She Factor* Marketing System exists. Yup…things are changing and guys DO THINK DIFFERENTLY.

1. Find 10 business models you like and adapt your model to that. You don’t have to reinvent the wheel.

2. Visit where your target market hangs out and see what language they type in to find each other. These words are priceless keywords you need to know.

3. Follow people in your industry on Twitter. Find out who is following them by visiting their profiles. Follow those people.

4. Become a merciless capitalist. (Yes, a dude thought pattern but since women still seem to be paid less in most marketplaces, something to consider.)

5. Non de plume. Take yourself out of the day-to-day details and focus on your gifts. In other words…DELEGATE and OUTSOURCE. www.AssistU.com, www.Guru.com, www.ELance.com, www.ODesk.com, www.MySunday.com, www.RentACoder.com

6. Neurolinguistic Programming (NLP) is jungle-level psychology brought to current society.

7. No more free info. You deserve to be paid for your expertise.

8. Use www.itunesu.com to upload content.

9. Google has an external keyword tool that’s free and pretty good.

10. “When all else fails, give them what they want.” Gary Halbert

11. “If you can’t give it away you can’t sell it.” Mike Morgan

12. 1000 click throughs in a pay per click ad is a good sample of how well your ad is performing.

13. Applause equals money. If you’re doing it right, you’re getting paid or ‘applauded.’

14. Don’t worry about the words when you start writing copy. Just worry about the MESSAGE. How would you explain what you do to the average Joe in a bar? Your message should be an ‘urgent whisper in a crowded room’ not a hypey sales pitch.

15. Don’t worry about being too simple or basic. Always cover EVERYTHING in your copy, even if you think they know it. Nothing is worse than leaving something out because you think they know it…and then to be wrong.

16. Good marketing has enormous amounts of theatre.

17. Need to make $2,093 every day for a year to be a millionaire.

18. Social media is all about inappropriate sharing.

19. David Garfinkel, Harlan Kilstein, Kevin Rogers, Mike Morgan, Stan Dahl, Mark Landstrom, and Ben Hart are flat out geniuses. Thanks for letting me stay in the boys club.

20. Billy Bob Thornton said, “Some folks call it a Kaiser blade. I call it a sling blade” in the movie Sling Blade regardless of John Carlton’s misguided attempt to pin it on the other mental patient. Thanks for the $20!

My copywriting bro, David Garfinkel

Harlan Kilstein, the hat critiquer…

Stan Dahl’s shiny head and Carlton watching the Oscars

Kevin Rogers on his bday

Ben Mack, The Morganizer, Lisa Manyon

Ben Harte with his gorgeous wife, Wanda

At any rate it was an amazing ride complete with top-notch learning and hard-core fun! If you were there and have something TASTEFUL to add please comment. Or if you have other things to share and weren’t there, by all means let’s hear it!

Warmly,
Lorrie

P.S. I still can’t believe a ‘Real Doll’ is over $6,500 or that I now know more than I ever wanted to about one…

I’m not sure if I can do this but I’ll try.

Rules: Once you’ve been tagged, you are supposed to write a note with 25 random things, facts, habits, or goals about you. At the end, choose 25 people to be tagged. You have to tag the person who tagged you. If I tagged you, it’s because I want to know more about you.

1. I love my husband sooooooooo much but there isn’t another human being who can annoy the crap out of me like him.

2. I secretly want to learn to play the drums.

3. I get uncomfortable with people gushing about me yet oddly pleased.

4. I have an immune disorder called myasthenia gravis that sometimes sets me back more than I’d like to admit.

5. I LOVE horses.

6. I have Morton’s toe which means my second toe is longer than my big toe.

7. I hate when people use the word ‘less’ when it should be ‘fewer.’ Thanks a lot Miller Brewing Company. It’s NOT less calories. It’s fewer. When you can count them you use the word fewer.

8. Basketball is hands down the best sport in the world. (Followed closely by hockey.) Because things can change in an instant just like in life.

9. Oh yeah, the University of North Carolina Tar Heels are definitely the best college basketball team of all time. (Maybe not but they are pretty awesome.)

10. I work out with Magic Johnson about once a week or so.

11. I’m an AMAZING mother to my two young children who are 4 and 2 but very big for their ages and surprisingly in high school.

12. I read http://www.tmz.com everyday.

13. (I’m running out of things….) I really love writing.

14. My favorite goddess is Lakshmi. She’s all about not worrying (which I do too much) and accepting everything will be taken care of.

15. My 4 year old (okay…18) is coming home soon and I’m so proud of him and his ability to draw. Tomorrow I’m meeting my ex-boyfriend who now writes for King of the Hill and hoping he’ll hook my kid up with an internship.

16. (Seriously…25 is a LOT of things to write).

17. I wear a size 9 shoe though I can fit in an 8 1/2. Shoes rule.

18. My wardrobe sizes range from 2 to 8.

19. I have the BEST VA on the planet. And NO she cannot work for you.

20. My cat loves me to death but she’s really not very friendly to ANYONE ELSE. Funny thing is I prefer my dog. Shhh.

21. (Is this still going on???) I’m madly in love with Heath Ledger and Daniel Day Lewis. Don’t see much of a future with Heath though.

22. I’m really a strawberry blonde.

23. My favorite food is Mexican.

24. My favorite color is red. DUH

25. (Thank GOD this is the last one!!!) I have a Claddagh ring as a wedding ring which stands for love, loyalty and friendship. It’s a beautiful sentiment (even if you reread #1)

I said I’d give you more info on my blog about the *She Factor Copywriting Bootcamp* then I disappeared. Sure, I emailed my subscriber list the details, but some of you aren’t on that list. Truth is I got a pretty bad cold. That sounds lame, I know. But when you’re coughing up a lung and your head feels like a balloon it’s a little hard to concentrate.

Anyway, the 8 week teleseminar starts January 22 BUT it kicks off with a free preview webinar on Wednesday, January 15 at 5pm Pacific/8pm Eastern that you DON’T WANNA MISS! It’s all about how *The She Factor Marketing System* actually works. This call is content-rich. I wouldn’t dream of wasting your time. You can register here but be sure to call in early. Space is limited to 200 (and there is a ton of interest in this call!)

Oh yeah, and I’m feeling a lot better now too!

Warmly,

Lo

Hi,

I’m getting ready for the last hurrah of 2008! It’s gonna be a wild, fun-filled nite. I’ll have another message for you tomorrow as we all lounge around and welcome in 2009. See tomorrow you can officially get the scoop on my new “She Factor Copywriting Bootcamp” that starts January 15. Don’t hurt your head reading. Just have a quick look see and tell me what ya think!

Happy New Year!

Lo

Picture this.

I’m sitting on a cozy bench in an open-air room looking out over a calm, blue ocean. Jake Gyllenhaal is standing next to me (shirtless with amazing abs) wearing a bicycle helmet. He’s making me some sort of healthy drink with nutmeg and smiling that boyish smile.

I’m not that into his concoction, but, hey, it’s Jake. So I give it a try. I notice there’s a platter of fresh carrot sticks on a table next to him that he’s been nibbling on.

(Psst! In a hurry to learn more about dreams? Hop over here! Now back to the dream . . .) http://www.redhotcopy.com/dreaming101teleseminar.html

He walks over to look at the ocean and suddenly my mother is sitting next to me on the bench. I tell her I’m going to marry him. She replies, “No you’re not. You just met him.”

That was it.

Now had I not learned something about dreams from dream expert, Lauri Loewenberg, I might have been a little freaked out.

I mean for starters, I’m happily married. Why would this hunky celebrity show up in my dream? I’ve never even thought of him before. Why is he feeding me healthy things? And why did I want to MARRY him considering I’m already married?

Luckily Lauri was able to interpret it for me today. I’ll share her dream interpretation in just a minute, but first, if you want a shot at having YOUR DREAM interpreted, as well as learning how you can interpret your own, there’s still room on the special teleseminar with Lauri THIS THURSDAY!

*Dreaming 101: Everything You Need To Know About Your Dreams*
DATE: Thursday, December 18
TIME: 3pm Pacific/6pm Eastern

http://www.redhotcopy.com/dreaming101teleseminar.html

You get special treatment as a member of my Red Hot VIP Community so be sure to read it ALL. Plus you get access to a free link to submit YOUR DREAM for Lauri to work her magic on! And when you sign up you’ll also learn to understand the simple language of dreams, you can actually . . .

=> Understand your dreams so you FULLY grasp the secrets of what makes you tick;

=> Listen to your dreams as they reveal your deepest motivations;

=> Learn to recognize recurring patterns of behavior that hold you back and keep you making the same mistakes;

=> Know your subconscious and determine what (and WHO) is good for you;

=> Determine when you are on the right track, when you have done the right thing and when you’ve got that perfect idea!

So here are some of Lauri’s insights.

Because what’s going on in your life now often shows up in dreams, I let her know what happened yesterday when I was looking at the cover of the Oprah magazine. (You know, the one where she was thin and now she’s not.) And realized I’ve let myself go a little over the holidays. Not enough exercise or healthy eating.

So Jake showed up in my dream as a SYMBOL of healthier living. At least he looks healthy, exercises, and eats well (I think). Somewhere in my subconscious he presented someone who takes care of himself.

I wanted to MARRY HIM as a commitment to my newer healthy choices. Just like marriage is a commitment, so is a healthy lifestyle.

My mother showed up saying I couldn’t get married as a symbol of my FEAR I wouldn’t be able to ‘commit.’ After all, it’s tough to stay healthy during the holidays with all that yummy food around and late night parties. So I had some fear in the back of my mind.

Pretty cool, isn’t it.

The results?

I actually went to my workout studio today and am eating small, regular meals. So because I listened to my dream, I’m having a fabulously energetic day! Dreams really have to power to change your life, when you KNOW WHAT THEY MEAN.

What’s your dream? I’d love to know! Please join us THIS THURSDAY at 3pm Pacific/6pm Eastern. http://www.redhotcopy.com/dreaming101teleseminar.html

Today as part of my Sterling Inner Circle Mastermind call I discussed (among 4 other hot topics) how to make money over the holidays. One of my suggestions was to hold a teleseminar. I gotta be honest…my entre into teleseminars was in 2004 through Coachville. Excellent overview and I started to dip my toe in the water.

Then I took Alex Mandossian’s Teleseminar Secrets and my business model totally changed. He actually has a call on Thursday, December 4 at 6pm PST/9pm EST. If you can make it, you should. I’ll be there. Register at www.redhotteleseminar.com.

Meanwhile, I can give you a brief overview of how to conduct a teleseminar. Trust me…this is BARE BONES. There are so many ways to do it wrong. Take my advice and learn from Alex.

Teleseminar Steps:

1. Decide on a topic. Think about what’s relevant. Time of year. Financial cycles. www.chases.com.
December
National Stress-free Family Holidays Month
December 1- 8 is Recipe Greetings for the Holidays Week
December 5th is Bathtub day
January
Financial Wellness Month
January 1- 7 is Women’s Self Empowerment Week
January 21 is National Hugging Day
February
Spunky Old Broads Month
February 11-17 is Random Acts of Kindness Week
February 6th is Pay a Compliment Day

a. Survey your market to find out what they want. Surveymonkey.com. Don’t waste your time on a topic they won’t pay for.
b. Select a date and time. Depends on your market but Monday – Thursday better usually. If have something from 9am to noon Pacific/noon to 3pm Eastern usually get some global attendees.
c. Decide how long the call will be. 60-75 mins fits on a CD.
d. Decide format of call. Guest or no? Q&A or no? Submit questions ahead of time or no?
e. Come up with a snazzy title. Examples: *Secrets to Getting Fabulous Celebrity Endorsements for Your Book, Your Business & Your Products* or * How To Strategically Grow Your Business Using Facebook & Other Social Media* or *Insider Secrets to Writing Copy that Sells to Women*
f. Create script for the call.
g. Get a bridge line with recording capability and practice ahead of time. Know how to mute and unmute callers, turn off entry/exit chimes, know how to record. www.nocostconference.com, www.freeconference.com
h. Write online sales letter.
i. Set up shopping cart or other payment system.
j. Write Autoresponder for purchases.
k. Write success page copy for after purchase with directions explaining what to do. Can be the same copy as Autoresponder.
l. Write promotional copy for ezine, blog, social networking groups.
m. Write affiliate copy if using affiliates.
n. Write reminder emails for attendees.
o. 15 minutes before teleseminar lock up pets, turn off phone ringers, go to the bathroom. Visualize a smooth informative call. Jump around or dance to get your energy up. When dialing in, press *70 to turn off call waiting.
p. After call, create thank you Autoresponder for attendees. Let them know when the audio is available for download.
q. If you’re turning this into a product, you should have it transcribed. I use Elizabeth Douglas at e-douglas@sbcglobal.net. Expect 3-5 days turnaround from most transcriptionists.

How do you find out what’s inside yourself? Milton Erickson says “You know more than you know that you know.”

The holidays are creeping near which always makes me reflective. Since I try pretty hard to bring more balance into my life and work, the end of year is time to give myself a report card to see how I really did. Well, it was a pretty good year, I have to say.

Most of this year has been focused on downloading my awesome workshop, *The She Factor: How to Find, Catch, and Keep Your Share of the Female Market.* Funny but when I first started investigating on how women make buying decisions way differently than guys, I was flabbergasted. Then when I started getting the inkling that different buying stages relate to different chakras and colors. Well I had to wonder if I was just totally off my rocker.

But the truth is I have a deeply spiritual connection and when I allowed it to come forth it DID! (I used to be an exceptional massage therapist while I was acting, even getting to the stage where I could see auras when I did body work.)

So I held two Workshops for *The She Factor* and am 90% done with the book version. Actually the best part of this year has been LETTING GO of things and leaving space for the magic to happen.

I realized I LOVE WRITING COPY. I know that sounds crazy but after turning down many clients for the past few years in order to teach entrepreneurs how to master this skill for themselves, I felt an emptiness in not taking on more personal clients. So for the first time in quite awhile, Red Hot Copy has a few openings for copywriting.

Even though I’m very girlie, I love to play with the guys. As the only female on John Carlton’s copywriting faculty for his *Simple Writing System,* I have a great time in the faculty lounge burping and cussing like the rest of ‘em.

Plus I’ve made lifelong friends and supporters with my fabulous mastermind group. My husband and I have never connected more deeply. My kids are getting good grades and generally doing well in life. I have terrific girlfriends (even if most of them don’t understand what I do for a living.) My dog, Shadow, is the most lovable, energetic mutt on the planet and always makes me smile. I even have an understanding with my finicky cat, Hallee. I lived out my childhood dream to own a horse this year. (Actually I leased her, which is way better than owning one.)

Life is just a blessing.

How about you? What’s important in your life? Ready to find out? Here’s a little exercise I’m taking with me as a conversation starter this holiday season.

As Stephen Covey says, clarify what is most important in your life. Decide what is most worthwhile to you. Knowing what is most valuable to you gives you direction in life.

Rank each in order from 1-10 (1 being least important and 10 being most important).

This should give you a fair assessment of what your priorities are and where you want to be. Now what are you most grateful for? Make a list of 10 things and write them down. Finally don’t forget how far you’ve come. Make a list of 10 of your proudest accomplishments for this year.

If you feel so inclined, go ahead and comment here. I’d love to hear what you think.

Remember, we all have the same 24 hours. Some of us feel as though we have no time at all. While others manage to get their work done and still have enough time left over to enjoy themselves. Me? I’m a work in progress. Sometimes I get it right. Sometimes I don’t. But I’m always trying, doing the best I can. Happy holidays to you!